The development of AI has been both amazing and unsettling. Still, the most recent development is aimed at the film industry.
Today, OpenAI revealed the creation of Sora. This generative AI tool can turn text instructions into a creative and realistic film.
In contrast to earlier AI video producers, Sora is able to produce nearly a minute-long video while still adhering to human instructions and retaining visual quality.
Although the videos made public by OpenAI are remarkable, working in Hollywood as creatives now faces a direct danger from them.
A study conducted at the beginning of the year found that an astounding 75% of respondents said AI tools “supported the elimination, reduction or consolidation of jobs at their companies.”
According to the analysis, there will be a negative impact on almost 204,000 occupations during the following three years.
Voice actors, concept artists, and people working in postproduction and visual effects are in danger.
“This is a clear alarm to the unions and professionals in crew in any capacity,” concept artist Karla Ortiz told The Hollywood Reporter.
“This shows that the tech is here to compete with us. This is only the first step.”
Some concept artists have reported that the market for their work has already shrunk, and some have even decided to quit.
Even while Sora can produce some really beautiful videos, OpenAI acknowledges that there are still some issues.
“The current model has weaknesses,” reads the announcement.
“It may struggle with accurately simulating the physics of a complex scene and may not understand specific instances of cause and effect. For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark. The model may also confuse spatial details of a prompt, for example, mixing up left and right, and may struggle with precise descriptions of events that take place over time, like following a specific camera trajectory.“
Since Sora is still undergoing safety testing, it is not available to the general public yet.
“We’ll be taking several important safety steps ahead of making Sora available in OpenAI’s products,” OpenAI said.
“We are working with red teamers — domain experts in areas like misinformation, hateful content, and bias — who will be adversarially testing the model.”
However, the materials used to train the system have yet to be made public by the corporation. Authors including Jonathan Franzen, John Grisham, and George R.R. Martin have sued OpenAI, claiming the corporation used their books to train its artificial intelligence.
