Thailand will boost economy with Summer Sonic and Tomorrowland

In an effort to boost event-driven tourism and advance Southeast Asia’s second-largest economy. Thailand has signed agreements to host the Tomorrowland and Summer Sonic music festivals, having missed out on Taylor Swift’s global tour, reported by Bloomberg.

According to Thai government spokeswoman Chai Wacharonke, Summer Sonic will make its second trip outside of Japan to Southeast Asia. They set the date for August 24 and 25 in Bangkok, following performances in Tokyo and Osaka. Tomorrowland, a dance music festival, will also occur in Thailand in 2026. This may be the beginning of up to ten consecutive events, according to a statement released by Chai on Saturday.

The drive came after measures like tourist visa waivers were deemed “quick wins” by newly appointed Thai Prime Minister Srettha Thavisin, who repeatedly stated that Thailand’s economy is in a “crisis.” In order to increase the number of foreign visitors, Thailand, which has experienced average growth of less than 2% over the past 10 years in a region where growth rates of up to 4% are typical, has promoted year-round festivals and efforts to prolong vacationers’ stays.

Srettha lamented that Taylor Swift’s record-breaking Eras Tour had left Thailand out. Singapore was the lone stop in Southeast Asia because of an exclusive agreement with the neighboring nation.

The former tycoon, now a lawmaker, Srettha, referred to Singapore’s action as “smart” and suggested that Thailand try to imitate similar tactics to attract tourists and strengthen its economy.

A significant portion of Thailand’s 12% GDP comes from the tourist sector. The nation hopes to welcome 35 to 40 million international visitors this year. Thus, it is coming very close to the pre-pandemic record of 40 million travelers.

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