Rafiq Razali, the Group Managing Director of Media Prima
In a strategic move aimed at bolstering employee financial wellness, Paywatch has announced a new partnership with Media Prima Berhad, Malaysia’s largest integrated media company. Media Prima operates prominent news outlets such as New Straits Times, Berita Harian, and Harian Metro. Along with national TV stations TV3, 8TV, ntv7, and TV9, among others. The collaboration integrates Paywatch’s Earned Wage Access (EWA) solutions into Media Prima’s Employee Assistance Programme, enhancing financial flexibility for employees.
According to Paywatch, the partnership will provide Media Prima’s young professionals—especially Gen Z employees—with instant access to earned wages, helping them manage expenses, invest, and take advantage of time-sensitive deals.
“In an age where financial responsibility and flexibility is more crucial than ever, we are excited to work with Paywatch to put in place EWA for our employees,” said Rafiq Razali, Media Prima’s Group Managing Director.
Paywatch’s President and Co-founder, Alex Kim, hailed the partnership as a “significant milestone”. He highlighted its alignment with Media Prima’s commitment to improving employee benefits. Kim noted that Paywatch offers financial management tools, including a bill payment feature, to help employees better manage their finances.
Media Prima rolled out the EWA solutions to its HR team in December 2023. It comes with a full implementation in March 2024, empowering over 2,000 employees. Paywatch aims to expand its services across Malaysia. Alongside partnerships in place with other major brands like Jaya Grocer, Lotus’s, and Guardian.
Paywatch continues to promote financial stability and inclusivity with the partnership’s media industry entry. The company recently secured USD30 million in Series A funding to further its mission of providing employees with enhanced financial access and security.
